MGM Studios was looking to invest in a new national restaurant chain. The firm I worked for tasked me to come up with some branding ideas including the name, rough logo design, menu mock-up and alternate logos for social media platforms. I decided on the name Costa Cantina, as it was pitched to be a high class, light, fresh Mexican seafood fusion restaurant. I wanted the brand to feel simple and soft with a welcoming aura. I was inspired by the iridescent quality of the inside of sea shells (shown in mood board above) and went with a similar color palette, mixing blues, pinks, and greens as a soft gradient.