Acquired is a modern, eclectic, and forward-thinking wedding & events rental company. The project shown here is the branding concept I've created for them. Currently, I'm working on their website and internal documentation. The owner of the company is a leading industry professional who has decided to branch out his wedding design firm to the rental business, as he was tired of seeing the same pieces at event company he rented from. The idea for acquired came in the form of the Bower Bird. This species of bird is a mirror of his vision. It's a male bird that gathers specific objects in specific colors to create an attractive nest the female will want to come to. This, mixed with a semi-school textbook type and color scheme, lead to the created of Acquired.